TONUS * is a special-interest glossy magazine addressed to a wide circle of active women and men who strive for an attractive appearance and a sense of personal well-being and are willing to spend time and money on it.
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The essence of the magazine is to be an interesting and practically useful guide to fashion, style, beauty and esthetics, and to healthy living, including awareness of medical issues, methods of healing, lessons in fitness, psychological counseling, recipes for a balanced diet and information on therapeutic leisure and relaxation.
Print edition: 45,000 copies per issue.
The entire print run is distributed FREE to more than 300 distribution points in NY and NJ.
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To familiarize readers with the latest innovations and trends in the areas listed, and to create in them a conscious striving for self-perfection and improvement in their quality of life.
To publish material that is practically oriented and to make readers into educated consumers, i.e., literate patients, customers, and clients.
To keep a clear thematic focus not only in article content, but in the placement of advertising in the pages of TONUS, and make the magazine a true meeting place between potential consumers and those who are offering the products and services they need.
* The magazine takes its name from two words:
the French ton, meaning fashionable style or distinction;
the Ton [treated as sing. or pl.] - fashionable society;
the Latin word tonus, which refers to good muscle tone and general well-being.
The French word, interestingly, comes from the Latin.
